In the midst of 2024 NYC Fashion Week, Telfar stands unwavering in its pro-black stance while embracing the celebration of diverse cultures and races—a commitment echoed in their motto: "Not for you, for everyone." This ethos extends to fashion-forward Gen-Z and millennials, providing them with coveted inclusion in fashion week events that would typically be inaccessible to.

Telfar takes an innovative approach by inviting New York City's top young multicultural designers to participate. Identified through the #TeamTelfar hashtag on social media, Telfar shines a light on these designers by sharing their submitted designs and allowing their audience of 1.5Million Instagram followers to vote on best designs. Awarding them the opportunity to collaborate directly with Telfar Clemens. Together, they craft unique jersey designs that authentically represent their respective cultures.

The culmination of this creative synergy takes center stage in an Olympic style Fashion Week Game. An unexpected twist disrupts the traditional flow of events on Fifth Avenue, as an impromptu soccer match unfolds, showcasing the distinctive cultural jerseys in the heart of Fashion Week shows. Telfar continues to redefine the fashion landscape, merging inclusivity, creativity, and a bold pro-black perspective.