Client: Apt Deco

Task: Come up with an Out Of Home campaign that gets budget conscious Gen Z and Millenials who want nice things for their space to think of Apt Deco as the first place to look.

Insight: People want to pay cheap prices, but they don't want a cheap product in return.

Idea: Shopping on a budget can usually mean paying later down the line in quality.  However, Apt Deco wants to let you know that is no longer the case.

Execution: Cheap no longer has to be cheap.