The Pick-Your-Poison Collection quickly became a fan favorite of 2019. The proprietary ice dye process captivated audiences, gaining significant traction through a campaign centered around exclusivity, scarcity, and community engagement. Rooted in the spirit of Philadelphia, the collection garnered immense anticipation, with customers lining up for a chance to secure one of the limited 300 units available.

In my role, I had the privilege of crafting the launch strategy and overseeing production for this memorable drop. It was a great experience to witness the collection's unprecedented impact, not only within the city but also across the broader streetwear scene. From concept to execution.