Lapstone & Hammer Releases

Working in a Dynamic market such as sneakers is rewarding not only because it allows you to wear multiple hats. But it also keeps you sharp creatively. Every sneaker release is a new story that needs to be told in a unique way. Rather it was a general or a hype release. We get back in the lab and start from scratch every time to show our perspective, and determine how we will present this shoe to our audience.