CLIENT: Spotify
TASK: Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.

INSIGHT: For some, reading or listening to audiobooks is a foreign concept, but listening to music comes as second nature.

IDEA: Spotify would argue that song lyrics are no different than stories, and they're set to prove it in a unique and disruptive manner.

EXECUTION: For a limited time, Spotify encourages you not to listen to music but to enjoy an audiobook experience of the same narrative. They're temporarily removing top songs from the most popular artists that have become integral to our day-to-day, transforming them into immersive stories based on the original song lyrics. These stories are accompanied by the original soundtrack and narrated by the artists themselves.